On Monday, August 21, 2023, something rare happened on Twitter. It lasted less than two hours… but it was extraordinary.
In collaboration with Suku, Media Eye launched a limited NFT drop that reached over 2.5 million users. The goal? To promote Media Eye’s platform and community by creating a viral sensation around their brand, community, and platform. The method? Distributing 10,000 ‘EYECON Key’ NFTs, granting access to exclusive benefits within the Media Eye ecosystem. The results — nothing short of spectacular.
10,000 NFTs Minted in Less Than Two Hours
Yes, you read that right! The ‘EYECON Key’ NFTs were minted out in less than two hours, with 10,000 Twitter users becoming proud owners of these unique tokens. The amazing results speak volumes about the great combination of Media Eye’s product and engaged community and Suku’s cutting-edge distribution technology, transforming Twitter into the ideal distribution platform for digital assets.
Metrics That Tell the Story
- NFTs Minted: 10,000 ‘EYECON Key’ NFTs
- Total Mentions: +25,000 (tweets with the campaign message)
- Reach: +2.5 million users
- Impressions: +3.1 million
- Total Followers Gained: +7,500
- Total Engagement: +16,000
These numbers aren’t just statistics; they’re a testament to a campaign that resonated with the audience and a distribution mechanism that turns every participant into a promoter. The ‘EYECON Key’ NFTs weren’t just digital collectibles; they were keys to a world of benefits within the Media Eye ecosystem.
The tweet that launched the campaign >
A Cost-Effective Campaign Led by Organic Engagement
Imagine reaching 3.1 million impressions on Twitter. Now, imagine achieving that without spending a dime on ads. With an average CPM of $6.46, reaching 3.1M impressions with Twitter Ads would cost $20,000. This collaboration did it organically!
Conclusion: A Milestone in Community-Driven Marketing
The success of this collaboration is built upon the pillars of community engagement and innovative technology. By turning participants into promoters and leveraging the viral nature of social media, Media Eye and Suku might have set a new benchmark in community-driven marketing.
By embracing community, innovation, and strategic thinking, they’ve shown the world how to make marketing fun, engaging, and incredibly effective.
Interested in learning more about how you can leverage Suku’s technology for your next campaign? Get in touch.
About Suku
At Suku, we aim to empower every internet user with Web3 by creating easy-to-use and intuitive tools that seamlessly integrate it into our everyday lives.
Install the Suku Wallet
To experience the Suku Wallet, install it here.
Keen to learn more or get involved?
Head over to our Discord server or Telegram chat. We’re here to help you onboard!
Stay close
Suku Wallet | Website | Discord | Telegram | Twitter
